What is voice and tone?
Our tone of voice is more than how we speak to customers, it’s also an embodiment of our personality. Whether it’s a paid social ad, a testimonial, our website copy or an email, everything we do communicates. It’s why our tone of voice must come through in every project we do, every medium we are present in, and every conversation we have.
Our tone of voice
Empathetic
We know our customers and users face countless obstacles in making meaningful change. We always put ourselves in the readers’ shoes to acknowledge the challenges and fears they face.
Empowering
We help customers realize their full potential by inspiring people to rise to the occasion and dare to do what few attempt.
Humble
We have a proven track record of delivering a measurable impact, but we are happy to let our customers take all the credit.
Optimistic
There are no small problems or easy solutions in healthcare, but we are united in our conviction that big changes are possible.
Style Tips
Active voice. Avoid the use of passive voice. Instead, use an active voice in which the subject of the sentence performs the action.
Avoid slang and jargon. Write in plain English.
Consider the audience first. Make sure we first speak to the reader’s goals and motivations, explaining why Wellframe is valuable to them, rather than what our features are.
Action oriented. Make sure the reader not only understands the information shared, but is clear on what to do next.
Boilerplate
Wellframe strategically partners with health plans nationwide to reimagine the relationship between plans and members. Our digital health management solutions for care management and advocacy enable a level of care and support that empowers people and organizations to achieve their best. By combining innovative solutions, strategic partnership, and passionate conviction, Wellframe creates measurable impact on lives, at scale.